You've worked hard to create something you're proud of. After hours of planning, production, and refining, you publish it on the internet.
Then, after a few celebratory moments, you sit down to start working on the next piece of content. For many creators, this endless cycle is taken for granted. Passion projects devolve into hamster wheels because a critical piece is missing from their strategy.
What is it that top writers, YouTubers, and podcasters do differently that allows them to break the burnout cycle and squeeze the most value out of every single creation they release?
The answer is content repurposing.
What is content repurposing?
Repurposing is “the process by which an object with one use value is transformed or redeployed as an object with an alternative use value.” (Source)
Modern examples of this practice include turning used food jars into storage containers, abandoned warehouses into loft apartments, or recycled plastics into luxury handbags.
When this is applied to content, creators translate the original value of their content into different formats, thereby reaching more people in new ways.
If you’ve ever seen an image of a quote with a colorful background on Facebook or Instagram, you’ve seen content repurposing at work. In this simple example, a creator transformed a piece of text into a shareable image.
But this technique is only the tip of the iceberg.